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Mobile app market to reach $613 billion by 2025 | In numbers

In the ever-evolving digital age, corporate mobile apps have played a key role in business strategy. While it may seem that their heyday is over and they are no longer as fashionable as they once were, the reality is that these apps remain an essential communication and customer experience channel for companies, whether B2C or B2B.

According to Statista’s Digital Market Outlook Study, revenues across most segments of the mobile app industry are estimated to reach approximately $613 billion by 2025. The annual number of global app downloads in 2023 will be around 299 billion. This data shows the growing importance of mobile apps in developing new business opportunities.

Trends that will influence mobile apps

To succeed in this competitive environment, it is crucial to stay informed about the latest trends in mobile app development and leverage them to create robust and feature-rich mobile apps. Seidor points out the top trends in mobile app development for 2024:

–5G Technology. With 5G infrastructure gradually being rolled out around the world, developers can take full advantage of this technology to create faster, more responsive applications with greater data processing capacity, opening up new opportunities in areas such as mobile gaming, healthcare, logistics, industrial automation and much more.

–Integration of Internet of Things (IoT) applications. Integrating IoT applications into mobile app development offers a wide range of possibilities. For example, mobile applications can be developed that interact with smart home devices such as thermostats, lights, and appliances, among others. They can also be useful in various sectors such as healthcare, agriculture, industry, and logistics.

–Augmented reality (AR) and virtual reality (VR) apps. VR apps can offer immersive experiences in areas such as entertainment, gaming, training, and simulation. For example, users can experience immersive games, visit tourist destinations virtually, or perform training simulations in safe environments.

–Beacons. Mobile apps can use beacon technology to receive signals from these devices and provide users with personalized information and experiences based on their location and context. For example, when a user enters a store, a beacon-enabled app can send push notifications with special offers, coupons, or relevant product information at the user’s exact location within the store.

–Artificial Intelligence (AI) and Machine Learning (ML). The advancement of AI and ML has encouraged the mobile app development industry to integrate different use cases such as chatbots, personalized ads, etc. Features such as image recognition, face detection, text and image classification, voice recognition, and others can be implemented in mobile apps.

–Chatbots. The global chatbot market is expected to grow at a compound annual growth rate (CAGR) of 23.3% from 2023 to 2030. Chatbots need to be more widely integrated into mobile app development to achieve more widespread use.

–Integration with wearables. App developers and businesses must prepare to create apps that offer a great digital experience to users on smartwatches and other wearable devices. By doing so, they can gain a competitive advantage over those who overlook this trend.

–Mobile wallet and contactless payments. In the coming years, the development of e-commerce applications that integrate mobile payment functionalities is expected to continue to be a significant trend in mobile application development.

–Recognition and conversational interfaces. The growing adoption of voice search by businesses indicates its importance in meeting user needs and preferences. By adopting voice search, organizations provide users with a simple and seamless way to interact with their applications.

–Mobile app security. Incorporating biometric logins, such as fingerprints or face scans, adds an extra layer of security. Mobile app developers should prioritize app security in 2023 to build trust and ensure long-term success.

–Mobile Commerce. Organizations of all sizes, including retailers, content creators, and personal brands, are looking to develop mobile apps to increase revenue by initiating the sale and purchase of goods. E-commerce app development will continue to be a major focus in 2023.

–Extended Reality (XR). XR technology, which includes augmented reality and virtual reality, is gaining popularity in mobile applications. AR filters and gaming interfaces, such as the Pokémon Go game, showcase the use of XR in mobile applications. Additionally, major companies have begun leveraging XR for virtual training and onboarding processes.

–Touchless UI. Using software technologies such as voice recognition, gesture control, and facial recognition, touchless UI offers a convenient user experience. Gartner predicts that by 2023, more than 50% of major business applications will incorporate touchless experiences.

–Camera-centric mobile apps. More attention will be paid to camera-centric mobile apps for entertainment streaming, broadcasting, and social media niches in the coming year.

–Smart and inclusive UX app designs. Inclusive UX allows apps to be focused on being easily accessible to users with disabilities and utilize features like voice commands and adaptive interfaces.

–P2P mobile applications. Leveraging secure and efficient technologies can enable a seamless experience that allows people to connect and transact directly with each other. Therefore, this market will expand further in the future and grow as a mobile application development trend.

–App-based and mobile learning. The mobile learning market is projected to reach a substantial value of $58.5 billion by 2025. Considering the high demand for mobile learning apps and the potential benefits they offer, now is an opportune time to explore the development of a mobile learning solution.

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